
Carolina Carrera Parra
Trilingual Chemical Engineer with +20 years of international experience in Brand building, business Analytics & Consumers Insights at... | Chile
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Carolina Carrera Parra’s Emails ca****@pg****.com
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Carolina Carrera Parra’s Location Chile
Carolina Carrera Parra’s Expertise Trilingual Chemical Engineer with +20 years of international experience in Brand building, business Analytics & Consumers Insights at FMCG in Latam. Strong capacity to adapt quickly to change, given experience in working in multinational companies, as well as local privately owned companies and more recently entrepreneur spirit in the creation of a Chilean startup. Excellent communication & influencing skills. Solid know how in marketing, business intelligence, market research & consumers insights applied to impact the launch of new products, brand positioning, portfolio management, measurement and analysis of performance marketing campaigns, whitespace identification and sales analysis. Strong partnership with commercial teams in the development of sales strategies. Expert at creating disruptive and innovative strategies based on Shopper Psychology to improve the shopping experience with consistent business results. Advocate for sustainable initiatives behind the circular economy principles. Recognized for developing and empowering teams, strong orientation to integration & communication, independent and collaborative.
Carolina Carrera Parra’s Current Industry Mercado Circular
Carolina
Carrera Parra’s Prior Industry
Schlumberger
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Procter And Gamble
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Empresas Demaria
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Universidad De Los Andes
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Mercado Circular
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Work Experience

Mercado Circular
Cmo | Head Of Marketing & Customer Experience
Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Universidad De Los Andes
Marketing & Consumer Behavior Professor
Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Empresas Demaria
Cmo | Head Of Marketing
Thu Sep 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Procter And Gamble
Analytics & Insights Director Colombia, Chile & Peru
Sat Feb 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Procter And Gamble
Analytics & Insight Director Argentina & Chile
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Procter And Gamble
Latam Senior Manager Brand Building & Insights For Beauty Care
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Procter And Gamble
Latam Manager Brand Building & Insights For Hair Color
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Schlumberger
Practice At Oilfield Services
Fri Mar 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Sep 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)